Saudi mobile game developer FLOATY Studio secured USD 1 million in funding from Merak Capital through the Merak Gaming Fund (MGF). The investment highlights continued investor confidence in Saudi Arabia’s gaming industry as local studios expand their global ambitions.

The round was led by Merak Capital through its dedicated gaming fund. The fund focuses on supporting high-potential gaming startups and strengthening the Kingdom’s game development ecosystem.

Why You Should Care

Saudi Arabia is investing heavily in building a globally competitive gaming industry, with funding increasingly flowing to studios capable of creating original intellectual property for international audiences. 

FLOATY Studio’s latest raise reflects growing confidence that locally developed games can compete beyond the regional market while contributing to the Kingdom’s digital economy.

The Details

Founded in 2023, FLOATY Studio is a Saudi mobile game developer. It focuses on creating games that combine accessible gameplay with long-term player engagement. It aims to build scalable mobile gaming experiences, seeking to attract players across global markets rather than limiting its focus to the domestic market.

The investment comes through the Merak Gaming Fund, which was established to back promising gaming startups across Saudi Arabia. The fund has already invested in several local studios as part of its strategy to accelerate the growth of the Kingdom’s gaming ecosystem and encourage the development of homegrown intellectual property.

Merak Capital said the investment reflects that Saudi Arabia is becoming an increasingly attractive market for gaming entrepreneurship. 

The Ripple

The funding highlights broader momentum in Saudi Arabia’s gaming sector as investors continue backing local studios with international growth potential. Dedicated gaming funds are helping startups access the capital needed to develop original content, attract talent, and compete in the global mobile gaming market.

The deal also reinforces Saudi Arabia’s long-term strategy of building a regional gaming hub by supporting developers capable of creating globally recognized titles from within the Kingdom.

What to Watch

FLOATY Studio’s next challenge will be turning fresh capital into commercially successful mobile games that gain traction outside Saudi Arabia. As more specialized gaming investors enter the market, the success of studios like FLOATY will help determine whether the Kingdom can establish itself as a global center for game development rather than simply a growing consumer market.