Jordanian edtech Abwaab acquired Egypt’s Eduact for an undisclosed amount. This marks its second acquisition this year as the company expands its education platform beyond students and into the infrastructure used by teachers and learning centers.

The Jordanian edtech is adding software for teachers and learning centers to its platform, extending its expansion beyond its core student learning business.

Why You Should Care

Abwaab’s latest acquisition points to a broader shift in how the company is building its education business. Rather than focusing only on students, it is adding technology that serves the educators and learning centers that remain an important part of how education is delivered across the region.

Eduact gives Abwaab an existing software product and relationships with independent teachers and smaller learning centers. That could create another route for Abwaab to distribute its content and technology while strengthening its position across different parts of the education value chain.

The deal is also notable because it follows another acquisition just eight months ago. Together, the two transactions show Abwaab expanding in different directions, from university admissions through Apex Education to teacher and learning center infrastructure through Eduact.

The Details

Founded in Giza in 2020 by Adham Hamed and Ali Hisham, Eduact develops software for independent teachers and small learning centers.

Its platform helps educators manage video lessons, grading, payments, and workflows that combine in-person and online teaching. Abwaab plans to integrate these tools into its wider platform and use its regional distribution to reach more teachers and learning centers across Egypt and other markets.

The acquisition follows Abwaab’s purchase of Apex Education in January. Apex added university admissions advisory services focused on international higher education, extending Abwaab beyond its historical focus on curriculum-aligned learning for secondary school students.

Eduact adds a different layer to that expansion by giving Abwaab technology aimed at the providers delivering education themselves.

Founded in 2019 by Hamdi Tabbaa, Sabri Hakim and Hussein AlSarabi, Abwaab operates across six MENA markets. The company has raised more than USD 30 million, including a USD 20 million Series A in 2021 led by BECO Capital, with participation from 4DX Ventures, GSV Ventures and Watar Partners.

Abwaab has also used acquisitions to expand geographically. Its previous deals included Pakistani edtech Edmatrix, although the company has since exited Pakistan.

The Ripple

The two acquisitions suggest that Abwaab is building a broader education ecosystem rather than concentrating on a single student-facing product.

Apex gives the company exposure to students navigating international university admissions, while Eduact brings it closer to the teachers and learning centers delivering education at the other end of the market.

For Eduact’s existing customers, the next question is how its software and relationships will be integrated into Abwaab’s wider platform. For Abwaab, the opportunity is to connect its content, technology and distribution with a larger network of education providers.

The strategy could also provide a blueprint for how regional edtech companies expand in markets where education remains split between digital products and established offline providers.

What to Watch

The next signal will be how Abwaab integrates Eduact into its existing platform and whether it can expand the software beyond Eduact’s current teacher and learning center base.

The company’s acquisition strategy is now moving across several parts of the education journey. How effectively those businesses can work together will determine whether the deals become a collection of separate products or a more connected education platform.