Tabby, Middle East’s leading buy now, pay later (BNPL) provider, partnered with Visa, a leader in digital payments and M2P FinTech, to make in-store payments easier with the Tabby Visa Card.

Shoppers will be able to activate their virtual Tabby Card on the Tabby app for free, add it to their favourite digital wallets and tap the payment terminal at checkout to divide their payments into installments.

“Despite e-commerce growing in popularity, almost 90% of retail shopping in the Middle East still happens offline. At Tabby, we set out to create rewarding shopping experiences wherever customers purchase. The Tabby Card will take our in-store solution to new heights, creating a truly seamless omni-channel experience for customers to pay over time, interest-free,” Daniil Barkalov, COO and Co-founder of Tabby, said.

Read more: UAE’s tabby raises $54 million in Series B round

Tabby Card is the next generation of Tabby’s in-store solution creating a more familiar shopping journey for customers tap and pay. The solution also allows retailers offer flexible payments with existing payments infrastructure and processes without integration. The card is currently under invite-only access in the UAE, but shoppers can join the waitlist to get early access.

“The Tabby Visa Card allows cardholders to evenly distribute the cost of goods at participating merchants, thereby reducing the burden on their budget.  For merchants, this will mean increased sales and better conversion rates, reinforcing the principle that greater digitization of commerce brings growth opportunities for businesses.  We’re delighted to partner in bringing this innovative installment solution that will help extend the benefits of digital commerce to more consumers and businesses in the UAE,” Shahebaz Khan, Visa’s General Manager for the UAE, Bahrain and Oman, said.

Also read: What Are Tabby’s Plans After Raising One of the Biggest Series A Rounds in MENA?