- Edita eyes Côte d’Ivoire for expansion, with no deal yet, part of broader study into new market opportunities.
- The company invested EGP 1 billion this year expanding production in Egypt, Morocco, and Iraq; 2025 plans are still pending.
- Exports to reach 15-20% of revenue by year-end, boosted by overseas investments and growing local manufacturing capacity.
Edita
Egypt’s snack giant, Edita, is cooking up its next move, and Ivory Coast is on the menu.
So what is happening? Edita is scouting its next growth stop and West Africa’s Côte d’Ivoire is on the radar. CEO Hani Berzi told Al Arabiya Business that no deal has been signed yet. Thus, the country is part of a broader study into promising new markets.
Back home and abroad, Edita is investing EGP 1 billion this year to expand production in Egypt, Morocco, and Iraq. That includes adding capacity locally and ramping up operations in newly entered markets.
MENA Moves Edita’s Morocco joint venture with Dislog has been live since 2018. In 2024, the snack giant doubled down with an USD 8M buy-in for 49% of Iraq’s Tuama Jebur Abbas (TJA).
Export
The company’s regional push is closely tied to its export strategy. Berzi says exports could reach 15–20% of Edita’s total revenue by year-end, up from around 11% in 2024. Furthermore, both overseas investments and increased local manufacturing are driving this growth.
Edita already ships to the U.S. and other global markets and it is using its Moroccan facility as a launchpad into West Africa.
Bigger picture: As a member of Egypt’s food export advisory and council boards, Berzi projects total food exports could hit USD 12–13 billion this year, up from USD 10.7 billion in 2024.
That breaks down to:
- USD 7–7.1 billion from processed food
- Over USD 5 billion from agricultural products
Food now makes up more than a quarter of Egypt’s total non-oil exports, which reached USD 40.8 billion last year.
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