• BirdEye raised SAR 2.2 million (USD 586K)  to grow its retail tech platform in Saudi Arabia.
• The startup plans new products and local hires in programming, sales, and marketing.
• BirdEye supports retailers in Saudi Arabia’s digital shift, aligned with Vision 2030 goals.
  

BirdEye

So what happened? Saudi’s Birdeye just closed an approximately USD 586 thousand (SAR 2.2M) pre-seed funding round. The investment came from a private fund focused on local tech companies.

Who are they? Founded in November 2024 by Abdullah Bin Omairah and Abdulrahman Al Hassan, BirdEye offers a simple, smart platform. It helps retailers manage daily operations and compete in a digital-first market.

BirdEye’s founders are focused on creating tools that are easy to use and effective. The goal is to support retail businesses throughout their digital transformation journey. The startup’s products aim to boost efficiency and competitiveness.

Retail

What is next? BirdEye aims to expand its presence across Saudi Arabia using the new capital. The company also plans to develop new tech tools tailored for retailers. Hiring local talent in programming, sales, marketing, and user experience is a priority.

Why does this matter? The retail sector is rapidly evolving in Saudi Arabia. Digital transformation is no longer optional; it is essential. BirdEye’s platform helps merchants adapt and compete in this new environment. Their solutions fit small and medium enterprises, in line with Saudi Vision 2030.

The government’s Vision 2030 encourages local businesses to digitize and grow. BirdEye supports this by offering accessible technology to retailers. This helps local stores compete both domestically and across the region.

Bottom Line: In a market hungry for tech-driven retail solutions, BirdEye’s timely funding round gives it room to grow. The startup aims to become a key player in Saudi Arabia’s retail tech ecosystem.