Fintech startup Klivvr has a new look and a new mission: to make managing money feel more like self-care than stress.

“Money is deeply personal. It deserves better language, better tools, and a more human tone,” said Nada Saeed, Klivvr’s Head of Marketing. “This new identity isn’t just a design refresh. It’s a new way of thinking about value, habits, and how people want to feel when they open their financial app.”

The Cairo-based digital finance app just unveiled a full brand refresh, moving away from typical fintech tropes and leaning into a human-first identity. Picture soft gradients, calming visuals, and motion design that gently guides rather than overwhelms.

From Payments to Financial Wellness

Klivvr started as a tool for simple spending and transfers. But it’s quickly evolved into something more ambitious: a platform focused on improving users’ long-term financial health.

With an upgraded app experience, Klivvr now offers features like goal-based spending challenges, loyalty rewards for healthy money habits, and even a Family Plan that helps parents manage their kids’ financial behavior. The new design also introduces faster onboarding, cleaner navigation, and security features that give users more control over their data.

Later this year, Klivvr plans to launch a Buy Now, Pay Later (BNPL) offering — a move that could further embed the app into daily financial life.

Designing for Trust and Growth

The rebrand isn’t just about functionality; it’s about feeling.

Klivvr’s new design language is inspired by “the calm of dusk and the clarity of dawn,” reflecting the company’s push to bring confidence and emotional ease to a space often marked by anxiety and confusion. The rebrand is the result of months of user interviews, product testing, and creative exploration — all aimed at reshaping the way people relate to their money.

It’s also a key part of Klivvr’s 2025 strategy: becoming Egypt’s go-to platform for financial well-being, not just transactions.

A More Personal Kind of Finance

As fintechs across the region compete on speed, features, and price, Klivvr is taking a different route, one built on tone, trust, and user connection.

“We’re proud to be one of the few regional players that prioritizes emotional design and human insight in finance,” said Saeed. “Because when people feel better about their money, they do better with it.”

The new brand is now live across the app and Klivvr’s digital channels.And with a fresh identity, product expansion, and new features in the pipeline, Klivvr isn’t just rebuilding how people bank. It’s reimagining how they feel about money.