• Climaty AI, a UAE-based CliMarTech startup, raised USD 2M led by Turbostart to scale sustainable, agentic AI marketing solutions.
• The platform’s four AI agents automate campaign building, creation, optimization and analytics, while reducing carbon footprint and boosting efficiency.
• By cutting manual inefficiencies, Climaty AI aims to free media planners, deliver transparency, and embed sustainability into marketing performance.
  

Climaty AI 

UAE-based Climaty AI raised USD 2 million in early-stage funding. The round was led by global venture capital and accelerator fund Turbostart, with participation from AI experts and angel investors.

“Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI. We’re excited to support this journey from India to the world,” said Ganesh Raju, founder of Turbostart.

Founded by Neel Pandya, Climaty AI is a climate marketing technology startup (CliMarTech). It is building an Agentic AI ecosystem designed to optimize campaigns while reducing their carbon footprint. Moreover, the startup aims to build carbon-conscious marketing solutions, powered by agentic AI.

Marketing

It aims to build the ecosystem as a self-optimising marketing infrastructure that learns continuously. It will also adapt to goals in real time, and orchestrate campaigns end to end with human oversight built in.

At the core of the platform are four Agentic AI-powered media agents – Campaign Builder, Creator, Optimizer and Analytics. With these agents, it seeks to automate campaign planning, content creation, optimisation and measurement.

It aims to tackle manual inefficiency in order to free media planners for other work. It also seeks to deliver greater transparency, smarter campaigns and measurable results with built in sustainability.

Bottom Line:  Climaty AI’s funding reflects growing investor interest in climate-conscious marketing technology as advertising inefficiencies increasingly carry environmental costs. The startup’s approach highlights how sustainability and performance may converge in marketing, though adoption will depend on industry readiness and measurable results.