• Touché Privé secures USD 5M Sharia-compliant growth investment from Amplify Growth Partnership.
• The brand plans flagship store openings in Saudi Arabia and strengthens omnichannel presence in the GCC.
• The modest fashion brand achieved USD 30M in 2024 revenue and is accelerating flagship store openings across the GCC.

Touché Privé 

Global modest fashion brand, Touché Privé raised USD 5 million in growth investment from Amplify Growth Partnership (Amplify Growth). 

 The investment will help the brand deepen its presence in Saudi Arabia, the region’s fastest-growing fashion market. It also aims to partner with one of Saudi Arabia’s largest retail groups to open flagship stores in prime locations.

“Saudi Arabia is inspiring transformation and modernization globally, from innovation to fashion. With Amplify Growth’s alliance, we are doubling down on our expansion in the Kingdom and across the GCC. Our mission is to empower women to express themselves confidently through design, community, and modern modesty,” said Enes Can Büyükköse, CEO of Touché Privé.

Modest Fashion

Founded in 2018, Touché Privé is a global modest fashion brand aiming to empower women to express themselves with elegance, confidence, and modernity.  It combines e-commerce with physical retail to deliver modern modest fashion to women aged 20–45. Thus, its mission is to combine high-quality design with a digital-first strategy, 

The brand plans further funding rounds to accelerate regional and global expansion. This also aims to support its plans to scale operations and prepare for an IPO in upcoming years. 

With its GCC expansion plans, it aims to set new standards for modest fashion across Saudi Arabia, the UAE, and Kuwait. This comes as the GCC’s fashion sector is experiencing growth and momentum. Thus, it is building on this momentum aiming to scale globally and foster a loyal repeat customer base.

Bottom line: With this funding, Touché Privé is set to accelerate its GCC expansion while preparing for future growth plans.