- Instagram launches “Rings” awards to honor 25 creators with a physical gold ring and unique digital profile badge.
- Winners span fashion, sports, entertainment, and more, reflecting the platform’s diverse three-billion-strong global community.
- Honorees gain profile customization, golden story rings, and dedicated in-app spotlight for their content and creativity.
Instagram announced the launch of a new “Rings” award that will give 25 creators a gold ring and a matching badge on their profile.
The physical ring is designed by the acclaimed English fashion designer Grace Wales Bonner. The winners will also receive a unique digital golden ring for their Instagram profile and stories.
Winners will be chosen by a panel including Instagram chief Adam Mosseri, filmmaker Spike Lee, designer Marc Jacobs and YouTuber Marques Brownlee. Judges will also include Eva Chen, the Head of Fashion Partnerships at Instagram, Wales Bonner, rugby star Ilona Maher, makeup artist Pat McGrath, actress Yara Shahidi, the artist KAWS and others.
“Instagram is a community of three billion people, and those three billion people probably reflect a billion different interests, so the criteria was really tough. I’m saying this as a judge, seeing the huge list of nominees, and being able to cull it down just to 25, it was a challenge,” says Eva Chen, the Head of Fashion Partnerships at Instagram.
Honorary Rings
The winners will span content topics and categories, from fashion or makeup to sports and entertainment. This is to allow for a wide array of honorees across interest groups aiming to reflect the larger Instagram community.
As part of the Rings program, the 25 winners will receive the physical ring in a presentation box. They will also get customization for their profiles.
Usually, the ring around the social media platform’s stories is typically an orange-red-pink gradient. However,ring winners will see their stories surrounded by a unique golden ring. The winners will also get the unique ability to customize the background color of their profile. Additionally, their content will be featured in their own spotlight and feed within the app.
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