• Bonat raised USD 6M in a Series A round led by STC Group’s venture arm, Tali Ventures.
• The Riyadh-based AI startup plans to enhance its AI tools and expand into retail and service verticals.
• Founded in 2019 by Saud Binsaeed and Bader Alfouzan, Bonat helps businesses boost customer retention through data-driven engagement.

Bonat

 Riyadh-based AI-powered customer engagement platform, Bonat raised USD 6 million in a series A investment round. The round was led by STC group’s corporate venture capital arm, tali ventures. This is in reflection of its commitment to innovation and Saudi startups advancing digital transformation. The round also saw participation from anb seed Fund, Rua Growth Fund, RZM Investments, and a network of angel investors.

Looking forward, with the funding, it aims to deepen its AI capabilities and roll out personalized campaign automation. It also aims to expand into new verticals such as retail and services. By integrating with payments and mobile wallets, it seeks to enable merchants to manage the full customer journey from a single dashboard.

“This investment fuels our next chapter: scaling faster, advancing AI integration, and empowering businesses to turn every customer interaction into revenue growth. We are proud to be building one of the region’s most impactful data-driven engagement platforms,” said Saud Binsaeed, Founder and CEO of Bonat.

Customer Engagement

Founded in 2019 by Saud Binsaeed and Bader Alfouzan, Bonat is a customer engagement and analytics platform. It helps businesses turn data into revenue growth with AI-driven engagement, retention, and campaign tools, 

The startup built a digital engagement ecosystem. This all-in-one platform blends advanced analytics, AI driven engagement tools, digital wallets, and behavior-based marketing automation. With this, it seeks to help merchants convert walk-ins into loyal customers and measurable growth. 

Bottom line: The investment reflects the broader momentum in Saudi Arabia’s tech scene, where data-driven startups are attracting steady institutional interest.