• Petal Group raised USD 18.4 million in equity funding led by Quintas Capital to fuel global expansion and acquisitions.
• The round marks Quintas Capital’s first managed equity investment, backed by ten strategic investors from Ireland and the UAE.
• The startup operates leading online flower brands across Ireland and the UAE, offering premium floral design and same-day delivery.

Petal Group

UAE and Ireland based floral gifting and e-commerce business , Petal Group, raised USD 18.4 million in an equity investment. The investment was led by Quintas Group who completed its first managed equity investment in the floral business. 

“Petal Group has built a unique high-growth, scalable and technology-led business with significant international reach. We are looking forward to supporting its next phase of the group’s expansion focusing on acquisitions and entry into new strategic markets,” said  Kevin MacSweeny, Head of Managed Equity and Shareholder at Quintas Capital.

The investment led by Quintas included a group of 10 investors. These include Abbey International Finance, Leo Crawford (ex-CEO of BWG Group), Tom O’Connor (ex-CEO of Version1) and John Riordan (ex-Chairman Shopify International).

Floral Gifting

Founded by Garreth Knowd, Petal Group,is a floral gifting and e-commerce business. It operates a portfolio of online flower brands, Flowers.ie, FlowersDirect.ie, BloomMagic.ie, and Flowers.ae. Together, these platforms deliver thousands of the high quality floral gifts every week across Ireland and the UAE. Furthermore, it aims to provide premium floral design, same-day delivery, and a tech-driven platform that drives its fulfilment efficiency and customer experience.

Looking forward, with the new funding, it aims to accelerate its next [phase of growth and expansion. Moreover, it seeks to focus on acquisitions and entry into new markets.

Bottom line: The funding positions Petal Group to strengthen its tech-driven operations and expand its floral gifting footprint across new international markets.