• Saudi’s PIF-backed Humain led a USD 900M Series C funding for Luma AI, advancing multimodal intelligence globally.
• Luma AI, founded in 2021, develops AI that generates, understands, and interacts with the physical world beyond traditional LLMs.
• The partnership leverages HUMAIN’s 2-gigawatt supercluster to train World Models for robotics, entertainment, gaming, advertising, and personalized education.

Humain

Saudi’s PIF AI company, Humain, led a USD 900 million Series C funding round for US-based AI company Luma AI. The round also saw participation from AMD Ventures, Andreessen Horowitz, Amplify Partners, and Matrix Partners.

The round was announced in Washington at the U.S.- Saudi Investment Forum during the visit of Crown Prince Mohammad bin Salman. During the forum, the companies revealed a joint plan to advance the frontier of multimodal intelligence. 

Looking forward, with the new funding, it aims to accelerate efforts to train large-scale World Models. World Models are foundational AI that goes beyond LLMs and learns from humanity’s digital footprint in video, audio, and language. With, it aims to build products in HUMAIN Create that understand and simulate reality for robotics, entertainment, advertising, gaming, and personalized education at a global scale. 

Additionally, it aims to extend its operation into entertainment and advertising into simulation, design, and robotics.

Multimodal AGI

Founded in 2021 by Alberto Taiuti and Amit Jain, Luma AI is a generative AI company. It builds multimodal intelligence that can generate, understand, and operate in the physical world 

To train and deploy these next-generation AI systems, Luma AI will become a customer of HUMAIN as HUMAIN builds Project Halo. This is a 2-gigawatt AI supercluster in Saudi Arabia, making it one of the world’s largest compute infrastructure buildouts.

“Our investment in Luma AI, combined with HUMAIN’s 2GW supercluster, positions us to train, deploy, and scale multimodal intelligence at a frontier level. This partnership sets a new benchmark for how capital, compute, and capability come together,” said Tareq Amin, CEO of HUMAIN.

These models will seek to understand cultural context, visual nuance, and linguistic diversity. Thus, aiming to empower creators, enterprises, and governments to adopt AI that reflects their identity, values, and sovereignty.