• OpenAI now allows developers to submit apps for review and integration within ChatGPT’s new app directory.
• Major platforms like Spotify, Canva, and Expedia are already integrating services directly into ChatGPT conversations.
• The new app store aims to expand capabilities for users while giving developers a streamlined platform to launch tools.

ChatGPT

OpenAI has officially opened its ChatGPT app store to developers, signaling a major step in expanding the chatbot ecosystem. The platform now allows third-party developers to submit apps for review, which, if approved, appear directly inside ChatGPT. The move follows the October announcement introducing apps in ChatGPT, designed to enhance user experiences with new functionalities.

Developers can use OpenAI’s Apps SDK, currently in beta, to build integrations for a variety of services and tools. Once ready, developers submit apps through the OpenAI Developer platform and can track their approval status in real time. Furthermore, approved apps will start launching in ChatGPT over the coming year, offering users new ways to interact with the AI.

App Store

Major brands like Canva, Spotify, Zillow, and Expedia have already announced integrations that let users access services within Chat conversations. For example, users could order groceries, generate slide decks from outlines, or search for apartments without leaving the chat. This expansion makes ChatGPT a more versatile tool while opening opportunities for developers to reach millions of users.

OpenAI says apps add context to conversations, letting users take actionable steps directly in the chat interface. The initiative also reflects a broader strategy to increase user engagement while creating a monetizable ecosystem for third-party developers. By allowing external apps, ChatGPT moves closer to becoming a hub for productivity, e-commerce, and everyday digital tasks.

The new app store is expected to drive more consistent usage, attract innovative tools, and strengthen OpenAI’s competitive position. For developers, this presents a unique opportunity to tap into a rapidly growing AI-powered platform with a built-in audience. As more apps launch, users will gain an expanded range of capabilities, making ChatGPT increasingly central to daily digital workflows.