• Mersal Media Capital closed a USD 1.33M raise to target digital media monetization across the Middle Eastern region. 
• Led by a private fund, the capital supports the firm’s formal launch and its focus on scalable digital platforms. 
• Founders Anas and Abdulwahid Al Humaid aim to capitalize on early-stage media assets through bespoke and modern operating models. 

Mersal Media Capital

Saudi-based Mersal Media Capital raised USD 1.33 million (SAR 5M) in its initial funding round. The round was led by a private investment fund. This funding officially marks the firm’s entry into the media investment landscape.

Looking ahead, with the capital, it aims to support the company’s near-term growth plans. It also aims to strengthen its operational readiness. It also seeks to forge new partnerships to focus on the monetization of diverse media assets. 

The founder aims to tackle the challenge of media asset capitalization. It believes successful monetization can unlock significant value for founders. Thus, it aims to unlock the potential of the existing content of many digital creators. Furthermore, the media investment firm aims to solve this problem through specialized investment.

Media Investment

Founded by Anas Al Humaid and Abdulwahid Al Humaid, Mersal Media Capital is a media investment firm. The firm will focus on digital media, especially on assets with high scalability. The team avoids traditional media models. Instead, they utilize bespoke operating approaches. These methods are designed to support growth across different platforms and borders.

Looking forward, the funding will help develop its core capabilities. The firm aims to expand its reach through strategic media partnerships. For digital founders, this represents a new way to access capital. It allows them to scale their platforms more efficiently.

The announcement occurred on the sidelines of the Saudi Media Forum 2026. This event is a major temperature check for the industry. It signals that media investors are shifting from talk to action. Early-stage media investment remains underappreciated in the region. However, digital consumption habits are changing very fast.