Al Ahly Sporting Club and valU, Buy-Now, Pay-Later (BNPL) lifestyle enabling FinTech platform, announced that they have signed a three-year exclusive partnership to offer convenient and affordable financing plans on new memberships. The partnership covers the Gezira, Nasr City, Sheikh Zayed and the New Cairo club branches.

Through the partnership, valU will provide individuals seeking to join the club with premium BNPL financial services to pay for new memberships and renewals with up to 10 years tenor plans. valU will also have an on-ground presence at all the club’s branches, enabling customers to activate their accounts

“We are extremely proud to be a strategic partner for Al Ahly SC as part of our strategy to expand and diversify our service offerings and network of partners across various sectors. This strategic partnership contributes to our ongoing efforts to increase the accessibility and affordability of club memberships, to allow clients to gain access to this space. At valU, we pride ourselves in creating solutions that help our clients enrich their lifestyle everyday from shopping to education to sports to entertainment to travel and more”

Walid Hassouna, CEO of the Non-Bank Financial Institutions (NBFI) platform at EFG Hermes Holding and CEO of valU said.

Al Ahly SC, one of Egypt’s leading sports clubs, offers a wide range of world-class activities across its facilities. In addition to a multitude of sports programs, the club has nurtured numerous champions throughout the years, particularly in the arena of football.

In 2021, valU signed several key partnerships in key industries such as: education, healthcare and sports.