• B Investments plans to acquire a majority stake in Brown Nose Coffee through a phased investment strategy in Egypt.
• The deal starts with a minority purchase and gradually increases ownership beyond 50 percent.
• The move supports a broader expansion strategy targeting food production, education, and healthcare investments.

Brown Nose Coffee

Egypt-based private equity firm, B Investments Holding, is moving to strengthen its presence in Egypt’s food and beverage sector through a planned acquisition of Brown Nose Coffee. The investment will be executed in phases and is designed to give the group controlling influence over the company over time.

According to Asharq Business, B investments plans to acquire a controlling stake exceeding 50% in Brown Nose Coffee. Moreover, it seeks to conduct the transaction in several phases. This will start with the purchase of roughly a 25 percent stake for about EGP 350 million. Furthermore, it will continue acquiring additional stakes in the coming period aiming to exceed 50 percent, giving B Investments majority control.

Brown Nose Coffee operates in importing green coffee beans, roasting them locally, and managing retail outlets. The company also provides supply chain services and training within the coffee industry. Founded in 2019, it has built its business around local value creation and brand expansion in a growing consumer market.

Acquisition 

The phased structure of the deal offers flexibility for both sides. It allows the investor to assess performance before increasing its stake further. It also supports continued operational development without immediate full ownership consolidation.

The acquisition aligns with B Investments’ broader capital deployment strategy. The group plans to invest between EGP 2 billion and EGP 3 billion across priority sectors. Food manufacturing sits at the center of this plan, alongside education and healthcare investments.

B Investments operates across multiple sectors including real estate development, energy, financial services, and technology. Its portfolio approach focuses on diversification while identifying growth opportunities in emerging industries.

The company has also been active in capital markets. It just listed one of its subsidiaries, Gourmet, on the Egyptian Exchange and raised EGP 1.32 billion through the sale of a minority stake. The listing reflected strong investor demand and improved valuation levels.

As the consumer sector expands, institutional capital continues to flow into scalable businesses. This deal signals confidence in local production models and branded retail growth in Egypt.