FOO, B2B FinTech solutions provider in the MENA region, expands to the Kingdom of Saudi Arabia to support digital transformation efforts sweeping across the nation.

FOO builds solutions in-house using a modular platform consisting of micro-services to provide super-personalized products that empower digital transformation, it works with banks, FinTech companies and retailers across the MENA region to provide digital products that enhance business models and customer experience. Key products include solutions for remittances, digital wallets, tokenized transactions, fully automated micro-lending and BNPL.

“Saudi Arabia has an extremely high market opportunity for financial disruption with 51% of the population under the age of 25. As digital transformation rapidly becomes a national priority, there is a great opportunity for Fintech companies to deliver embedded finance and transform the end-user experience across sectors. The key is understanding how businesses can integrate financial services within the fabric of their digital experience. At FOO, we are well placed to support businesses achieve this goal with agile and personalized digital solutions,” Ghady Rayess, Managing Director at FOO, stated.

With its expansion into KSA, FOO aims to enable companies to embrace digital transformation by creating intellectual property and enhancing digital know-how to ultimately help them shape and improve user experiences. FOO already has offices in the UAE and Lebanon.

Also read: Mastercard and OPay partner to advance financial inclusion in the region