Omar El Sabh

Founder and Managing Director, ripplemark Omar El Sabh is the Founder and Managing Director of ripplemark Egypt, a 6-year-old digital marketing agency specializing in performance and growth marketing services. He started off his career having little to no knowledge (theoretically and practically) in digital marketing and is now the holder of two Digital Marketing Institute in Ireland certifications; a CPD member, with both the CDMP & CDMM designations. As part of his CDMM, El Sabh's thesis with the Institute focused on growth-driven startups within the Egyptian venture-backed ecosystem during pre-seed and seed stages. His work and writings mostly focus on organizational culture, data-driven marketing and growth mindsets; one of his favorite quotes is "people will never go out of business," by Michael Scott, The Office.