• CE‑Invests, Crescent Enterprises’ investment arm, plans AED 1B deployment in high-growth markets across GCC, India, and Southeast Asia.
• Focused on consumer, healthcare, manufacturing, and financial services, CE‑Invests targets minority stakes of AED 75‑200M per transaction.
• Strategy combines patient capital, strategic guidance, and global networks to accelerate sustainable growth of mid-market companies internationally.

Crescent Enterprises

CE-Invests, the investment platform of Crescent Enterprises, plans to deploy USD 270 million (AED 1B) over the next three years in high‑growth markets across India, Southeast Asia, and the GCC. 

The programme will combine direct investments and fund allocations to capture compelling opportunities. More specifically it will focus on sectors such as consumer, healthcare, manufacturing, and financial services.

“At Crescent Enterprises, we are expanding our capital allocation in high-growth sectors of the GCC, India and Southeast Asia where demographic momentum, regulatory reform, and rising digital adoption are unlocking new possibilities across industries,” said Badr Jafar, CEO of Crescent Enterprises.

CE‑Invests targets significant minority stakes of promising companies, deploying AED75-200 million per transaction. It also seeks to support growth through patient capital, strategic guidance, robust governance, and its strong global network. Its focus sectors include consumer, healthcare, manufacturing, and financial services. 

GCC-Asia Corridor

This strategy aims to enhance the global competitiveness of mid‑market champions across the GCC‑Asia corridor. Additionally, it seeks to leverage its network, portfolio synergies, and long‑term investment horizon to accelerate sustainable growth.

“We look to establish long‑term partnerships with founders and management teams to drive value creation and build future industry leaders,” said Ghada Abdelkader, Senior Vice President at CE‑Invests. 

Established in 2007, Crescent Enterprises is a UAE-based multinational company with four platforms CE‑Operates, CE‑Invests, CE‑Ventures, and CE‑Creates.

CE-Invests is an investments platform that focuses on mid-market growth companies and private equity funds. It partners with founders and management teams to drive growth, generate consistent returns, and create long-term impact.