• Efreshli welcomes former Google product lead Dina Elhaddad as co-founder following a successful seed funding round.
• Elhaddad’s expertise and new funding position Efreshli to lead interior design tech innovation in the MENA region.
• Efreshli’s expansion signals heightened competition and technological advancement in the MENA home design market.

Expanding Leadership for New Growth

In a bold move, Efreshli, Egypt’s pioneering interior design tech platform, has brought on former Silicon Valley executive Dina Elhaddad as its new co-founder.

Previously a product lead at Google, Elhaddad steps in as Chief Product Officer. The incorporation aims to reinforce the company’s both market reach and product innovation.

This development coincides with the company’s recent seed funding round. It secured the backing from Algebra Ventures, 500 Startups, Dar Ventures, and several angel investors.

With fresh capital and leadership, Efreshli is primed to build on its mission of making quality interior design accessible and scalable across Egypt and the broader MENA region.

Dina Elhaddad’s extensive tech background—built on her success in Google products like Google Assistant and Google Shopping—brings a new layer of expertise to Efreshli’s technology-driven growth. Heba Elgabaly, Efreshli’s co-founder and CEO, shared her enthusiasm for this new chapter. 

“I’m excited about this significant milestone for Efreshli. With new funding and with Dina Elhaddad joining as Co-Founder and CPO, we can accelerate our tech-driven growth,” she said.

Efreshli Tech-Driven Transformation in Interior Design

Elhaddad’s arrival represents a strategic move to enhance Efreshli’s offerings by integrating high-level tech and expanding its product ecosystem. Reflecting on her new role, Elhaddad said, “I’m thrilled to be part of Efreshli’s journey to revolutionize the home furnishing experience, not just in Egypt, but across the region.”

Efreshli is not simply aiming to serve the home design needs of Egypt; it is tapping into a broad MENA audience. The firm has already demonstrated success in blending technology with design. It has enabled local brands and designers to streamline connections with consumers

Efreshli’s platform features products from over 150 brands and provides an end-to-end shopping experience. It has made design and quality furniture easily accessible. This “designer-first” approach sets Efreshli apart from traditional e-commerce. It allows customers a more curated and elevated experience.