• Forbes reveals 2025’s top 50 earning creators, showing how content stars are evolving into full-scale business moguls and brand builders.
• The creator economy is booming, with USD 853M in earnings and billions of followers proving it’s now a serious, fast-growing industry.
• Today’s top creators are not just influencers, they are shaping global media, driving engagement, and landing massive brand deals.

Content Creators

In a report released by Forbes, the top fifty highest earning influencers of 2025 are revealed. This a clear display of how  some creators have evolved from creators to business moguls. 

The world’s top creators are no longer just influencers, they are setting new standards and reshaping the global media landscape. With booming brand deals and unmatched audience engagements, Forbes highlights the leading of 50 creators earning a collective USD 853 million. 

This is proof that the creator economy is not just a passing trend but a fast growing industry.

Top Five Earning Creators 

For the fourth year in a row, Mr Beast tops the list as a prime example of a creator-turned businessman. In 2025, his earnings reached USD 85 million backed by a total follow count of 634 million. The youtuber’s ventures expanded beyond his digital platforms and into candy, fast food, and a hit show on Amazon Prime.

In second place comes Dhar Mann who has earned USD 56 million with a backing of 137 million followers. Moreover, the creator has established a Hollywood studio with a team of hundreds to create modern back to school specials with billions of views.

In third place comes Jake Paul with a total earnings of USD 50 million. This is drawing from a total follower count of 79 million. In his youtuber turned boxer arc, Paul’s highly anticipated match with Mike Tyson streaming on Netflix. Additionally, he ventured into traditional media co-producing a reality series on HBO with his brother.

In fourth place is Rhett and Link with earnings coming at USD 36 million and total follower count of 33.8 million. These youtube show hosts have expanded their variety morning show ‘ Good Mythical Morning’  into a media empire with a podcast and cooking show.  In addition, they have also launched streaming channels on Roku, Amazon Prime and Samsung. They even published a best-selling cookbook titled “The Mythical Cookbook.” Behind all of this, is a private creator fund that invests and supports up and coming content creators.

In fifth place is Alex Cooper with earnings reaching USD 32 million with a total follower count of 15 million. Starting as the podcast host of her show ‘Call Her Daddy,” Cooper has since then signed a USD 125 million multi-year contract with radio giant Sirius XM. This followed a three year stint with Spotify valued at USD 60 million. Additionally, her podcast network has grown to seven shows as well as the one she started with.