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Geidea, tpay: High-Stakes Play in MENA’s Payment Game

Geidea, tpay: High-Stakes Play in MENA’s Payment Game
Image Source: Yahoo Finance
  • Geidea and tpay join forces to reshape digital payments in KSA, Egypt, and UAE.
  • The partnership opens doors to a unified platform, boosting financial inclusion and reaching untapped markets.
  • This collaboration pushes both players to the front line in the fast-evolving digital payment landscape.

Two Big Timers Join Forces

Picture this: a whole new era in MENA’s payment scene, and Geidea, a heavy hitter in fintech, teams up with tpay, the payment connector kingpin. They’re pulling out all the stops to bring an integrated payment solution to the Middle East.

We’re talking about KSA, Egypt, the UAE—big markets, big dreams. And with digital payments growing at 17.7% a year in this region, their timing? Couldn’t be better.

Eslam Gaber, tpay’s VP of Commercial, said it loud and clear: “This partnership represents a significant milestone in our mission to offer merchants a full spectrum of payment options within a single platform.” This is more than a partnership; it’s a power move.

One Platform to Rule ‘Em All

This ain’t your average team-up. This partnership means one platform with everything a merchant could ask for: Direct Carrier Billing (DCB), card payments, e-wallets—all packed into one neat little package.

It’s about giving merchants exactly what they need to keep up, keep growing, and keep serving customers like pros.

  • One-Stop Shop: No more juggling multiple systems—one setup, every payment method.
  • Flexibility and Security: Flexible enough for any transaction, secure enough to trust.
  • Reach for the Unbanked: A shot at financial access for communities that got left behind.

In the words of tpay CEO Isik Uman, “We’re not just expanding our offering; we’re providing a versatile, unified payment solution that drives digital transformation and financial access across META [Middle East, Turkey, and Africa].”

It’s About Inclusion and Winning

Let’s not sugarcoat it—this is about winning market share. And with digital payments becoming the new cash in MENA, Geidea and tpay are on a mission.

They’re tapping into government drives for a cashless economy, pushing financial inclusion, and bringing seamless payments to the streets and stores. This partnership doesn’t just follow the trend; it sets it.

For Geidea and tpay, it’s simple: keep ahead, stay relevant, and give everyone—merchants, customers, and communities—a chance to win in the new digital economy. It’s a bold step, but that’s the name of the game. And right now? They’re playing to win.

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