Grubtech, UAE-based tech and cloud kitchens management solutions provider, expands to the Egyptian market through opening its office in Cairo. The FoodTech startup is planning to invest $5 million into operations over the coming 12 to 18 months.
“I am so pleased for launching our operations in Egypt, which is one of the most important markets in the region. Food and beverages sector in Egypt is moving on in terms of digitization and growth. There is a huge number of restaurants in the local market serving a large segment of the country’s population, which is a great opportunity for Grubtech to serve its clients through availing an easy-to-use integrated system”, said Mohamed El-Fayed, Co-Founder and CEO of Grubtech.
Osama Harfoush will be Grubtech’s country manager and will supervise the company’s expansion plans in Egypt and implement its strategy set for the local market.
Founded in 2019 by Mohamed El-Fayed, Mohamed Hamidi and Omar El-Refa’ie, Grubtech is a cloud and dark kitchen solutions platform that enables its clients to digitize operations and management of online food orders, providing them with marketing and sales tools as well as extending in-details data analyses for restaurants.
Read more: GrubTech and Paymob partner up to disrupt Egypt’s F&B payment ecosystem
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