• Snitch raises USD 40M to scale stores, eyeing 100+ outlets and new fashion categories by the end of 2025.
• Brand targets Middle East and South Asia as next growth frontiers, with offline retail and quick commerce at the core.
• The brand appeared on Shark Tank India Season 2 and is working toward an IPO.

Indian D2C menswear brand plans MENA expansion and IPO push after rapid growth

Snitch

So what is happening? India’s menswear brand Snitch secured USD 40 million in Series B funding to facilitate its expansion. This is both in India and globally, including a strong focus on the Middle East.

The round was led by Mumbai-based 360 ONE Asset, with participation from existing backers IvyCap Ventures and SWC Global. In addition to new investors like the Ravi Modi Family Office and several angel investors.

Of the approximately USD 40 million raised, USD 32.75 million came from primary capital. Meanwhile, the remaining USD 7.2 million came through secondary transactions. Additionally, the deal allowed some early investors to partially exit while bringing in fresh capital.

What is next? The brand plans to grow its retail footprint from 55 to over 100 stores by the end of 2025. This includes scaling operations in India’s top 20 cities and entering new markets across South Asia and the MENA region.

Snitch also aims to launch new categories like plus-size apparel, eyewear, bags, and footwear. Furthermore, it seeks to explore quick commerce channels to meet demand.

Additionally, the brand appeared on Shark Tank India Season 2 and is now working toward an IPO.

Who are they? Snitch was founded in 2020 by Siddharth Dungarwal, originally as an offline brand. During COVID-19, it pivoted online and gained major traction with urban Gen Z men looking for stylish, affordable fashion.