Jeremiah Owyang on the Six Digital Eras

Founding partner of research and advisory firm Kaleido Insights explains the six digital eras and how future trends will affect marketers.
Jeremiah Owyang on the Six Digital Eras
Image copyright: Dan Taylor

Session Name: Keynote by Jeremiah Owyang – Six Digital Eras

On day two of the STEP 2020, keynote speaker Jeremiah Owyang, disruptive tech and corporate innovation analyst, and founder of Kaleido Insights and Catalyst Companies, an innovation council that helps brands overcome obstacles and navigate the next wave of disruption and opportunity, presented his views on how he sees the future unfolding in the digital world.

The Six Digital Eras

Owyang began the talk by breaking down the “Six Digital Eras”, which he stated are, “A roadmap on how I see the future.” He first built this framework several years ago, during the “social media age.” He had noticed that the “collaborative economy era” was going to emerge next, and could quickly see that the next phase after that was going to spur the “autonomous era”. Now, he’s focused on “modern wellbeing”, or the wellness tech category as technology integrates and augments our minds, bodies, communities and space. The era he will explore next starting is outer space, or the “off planet”; starting with low-cost access to satellites as a service, led by companies like Amazon Cloud Services, Planet Labs, SpaceX and more”.

“Now, I’m focused on the ‘modern wellbeing’, or the wellness tech category as technology integrates and augments our minds, bodies, communities and space.” Jeremiah Owyang, Disruptive Tech and Corporate Innovation Analyst, Founder, Kaleido Insights and Catalyst Companies

Additionally, Owyang said that the first two phases, internet and social, “caused significant rifts in society and business, and today we’re seeing the growth of a more collaborative economy within the autonomous world, where everything moves faster and more efficiently.” He also noted that there needs to be “preparation for inner space through wellness tech, and then outer space, as the boundaries of humans expands to ‘off planet’. “Companies must innovate. Innovation is about doing something new – but often, it conflicts with the status quo”. Finally, he urged the audience to use his findings and “roadmap” as a guide to follow in an era of digital uncertainty.

“Today we’re seeing the growth of a more collaborative economy within the autonomous world, where everything moves faster and more efficiently.”Jeremiah Owyang, Disruptive Tech and Corporate Innovation Analyst, Founder, Kaleido Insights and Catalyst Companies

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