Kuwait’s United Education Company, which owns, manages, develops and operates a number of higher education schools and institutes in Kuwait and the Middle East recently invested $4.1 million in Delhi-based B2B EdTech firm Eupheus Learning. The round was led by United Education Company (UEC); Kuwait’s leading company in the Education sector and Al Rayan Holding Company (ARHC) in which UEC holds a majority stake.

This is the first investment from Kuwait into India’s EdTech market, the company claimed. As a leader of higher education in the GCC and the Middle East, UEC is looking to develop their learning infrastructure amidst the new circumstances caused by COVID-19 and take initiatives toward ensuring the same quality education in distance learning. Kuwait and the GCC region are known for the diversity of their populations and expats sometimes outnumbering citizens.  Notably, Eupheus aims to offer different curriculums to cater to Kuwait’s multicultural demographic composition.

Shaikha Dana Nasser Al-Sabah, Chairperson, UEC, said, “We are excited to partner with Eupheus Team as they continue their journey in the fast-growing EdTech market with their innovative and differentiated offerings. We see a huge opportunity in utilizing their offerings to improve learning outcomes across our network of schools in the Middle East.”

Al-Sabah adds that “there is a lack of a school focused distribution platform” and Eupheus aids them in reaching out to a large network of schools: “We feel that the omnichannel approach of Eupheus is the way forward to build a scalable profitable model in the EdTech space.”

In the second half of 2020, Eupheus launched its home learning solution Learn2Code, a gamified solution for coding in partnership with Canadian coding company RoboGarden. Making sure the new generation is technologically literate is one of the most important aims in the GCC at the moment. UEC’s partnership shows the willingness of education companies in Kuwait to catch up with the new wave of infrastructure for its workforce.