The UAE-based wellbeing platform LVL Wellbeing announced it has secured a $10 million Series A funding round, led by MG Wellness Holding.
MG Wellness Holding is a wellness-focused subsidiary of the Abu Dhabi-based investment holding company, Multiply Group.
The startup provides a holistic system of unique individual, team, and corporate well-being practices that contribute to a healthier work/life balance.
The company will invest the funding in the incorporation of HealthierU, a subsidiary of Multiply Group, into its operations.
HealthierU platform will connect individuals with wellness consultants around the world offering virtual One-on-One sessions.
The startup was founded in 2017 by Dilesh Bhimjiani, Gary Blowers, and Graeme Perry.
HealthierU’s ecosystem has shown remarkable results which showcase a significant reduction in the risks associated with some chronic diseases among pre-disposed individuals..
LVL Wellbeing CEO, Gary Blowers, said: “This investment will enable us to continue to develop the LVL Wellbeing platform into the market-leading workplace wellbeing platform and enable the development and delivery of a range of exciting new features in H2 2023, including the launch of our Arabic language version of the app. The investment will also seed LVL Wellbeing’s expansion into Saudi Arabia as part of its organic regional growth plans.”
Referencing HealthierU, Blowers said: “The integration of HealthierU into the LVL Wellbeing ecosystem will enable us to combine forces to offer the most comprehensive preventative health and wellbeing services to our members and clients – starting with further growth in the UAE and then expanding our focus regionally, and then globally.”
Since the corporate re-think brought about by the impact of COVID-19, LVL Wellbeing has become a leader in the provision of an all-round approach to the ever-present challenge of workplace wellbeing.
The company has formulated partnerships and associations across the region with some of the biggest organizations, all prioritizing employee well-being and building an identifiable return on investment.
The LVL Wellbeing app has a wide range of engagement features, including original on-demand video content and carefully curated live sessions, all of which are designed to support members on their journey to well-being.
The conclusion of the Series A investment round comes after a series of new business wins, including an exciting new hospitality partnership, which at this stage will allow the expansion of LVL Wellbeing in Dubai, Abu Dhabi, Riyadh, and Halifax, Canada.
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