- Madica invests USD 200K each in Tunisia’s Anavid and Morocco’s Hypeo AI, expanding its support for early-stage African startups.
- The startups join Madica’s 18-month program offering mentorship, executive coaching, and global investor connections for accelerated growth.
- The initiative reinforces Madica’s mission to back underrepresented founders and drive equitable innovation across Africa’s tech ecosystem.
Madica
Madica, a structured investment program for pre-seed African startups invested in two AI-powered companies: Anavid and Hypeo AI.
Each company secured up to USD 200 thousand in funding and will join Madica’s 18-month program. The program offers a tailored curriculum, hands-on mentorship, and executive coaching. It also offers two fully-funded immersion trips to key technology ecosystems, both locally and internationally. Beyond funding, the startups will be connected to Madica’s global investor network aiming to position them for growth and success.
These investments seek to reinforce the early stage fintech investor’s commitment to support founders and startups often excluded from traditional VC funding. Additionally, it seeks to counter the concentration of Africa’s tech funding in a few markets, verticals, and well-networked entrepreneurs, and instead drive more equitable growth across the continent.
Startups
Launched in 2022 and affiliated with Flourish Ventures, Madica is an early-stage fintech venture investor. It is a sector-agnostic investment program aiming to address structural gaps in Africa’s startup ecosystem. Furthermore, it tackles key challenges startups face, such as limited access to capital, a scarcity of investors, and insufficient mentorship. It also provides the structured support necessary for startups to resolve critical issues and foster innovation, entrepreneurship, and wealth creation.
Co-founded by Ahmed Chaari and David Nilsson, Anavid is an AI-powered solution that seamlessly integrates with existing retail cameras. This aims to reduce shoplifting losses and enhance the overall customer experience. Co-founded by Meriam Bessa and Salah Eddine Mimouni,Hypeo AI is an AI-driven SAAS. It automates every step of influencer marketing, from brand matching and content validation to payments.
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