• Z has secured USD 1 million in seed funding from Morocco-based VCs, including MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures, to modernize Morocco’s traditional retail sector.
• With over 15,000 active retailers and 800,000 orders processed, Z is addressing fragmented supply chains and inefficiencies in Africa’s traditional retail.
• The platform aims to transform the retail landscape by creating growth opportunities for small businesses and women entrepreneurs.

Funding Boost for Z’s Vision

Morocco-based B2B marketplace Z.systems , transforming Africa’s retail ecosystem, ha closed a USD 1 million seed funding round, according to media reports.

Led by Morocco-based VCs — MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures — the investment will help Z modernize Morocco’s traditional retail sector. The deal is awaiting approval from the Morocco Competition Council.

Addressing Retail Challenges in Africa

Africa’s traditional retail sector faces numerous challenges, including fragmented supply chains and inefficiencies.

Z aims to bridge this gap by empowering over 15,000 active retailers with direct access to consumers. Since its 2022 launch, Z has captured around 85% of Greater Casablanca’s addressable market and processed over 800,000 orders with a 95% positive feedback rate.

“Z is not only reshaping Morocco’s FMCG landscape with a strong ambition and vision but is also showing huge commitment with their initial traction,” said Hiba Mrani Alaoui from Witamax.

Dounia Boumehdi from MNF Ventures added, “We’re excited to support Z’s innovative approach and look forward to its continued growth and momentum.”. “Z impresses with its operational efficiency and strong expertise, bringing valuable innovation to Morocco’s FMCG ecosystem”, concluded Ghita Zniber from Kalys Ventures.

Empowering Local Businesses and Women

Samer Choumar, founder & CEO, is a former BCG consultant and Columbia Business School graduate. He previously co-founded a leading tech-enabled hospitality startup in Saudi Arabia.

“This funding marks a pivotal moment for Z as we aim to scale operations and bring cutting-edge solutions to traditional retail,” said Samer Choumar, Founder & CEO. “Our vision is to empower small businesses and unlock growth across Morocco and Africa.”