The tourism operator plans to invest an additional USD 10.1 million (EGP 500M) next year. This comes as it targets higher visitor spending and up to USD 70.6 million (EGP 3.5B) in revenue.

Egypt’s tourism sector continues to attract long-term private investment as Orascom Pyramids for Entertainment Projects plans to increase its total investment in the Grand Egyptian Museum and Giza Pyramids area to approximately USD 40 million (EGP 2B) by 2027.

The company intends to inject an additional USD 10.1 million (EGP 500M)  next year, building on the USD 30.3 million (EGP 1.5B) it has already invested through self-financing, according to Executive Chairman at Orascom Pyramids Entertainment Amr Gazarin, in an interview with Alarabiya Business.

Why You Should Care

Orascom Pyramids’ expansion reflects growing private sector confidence in Egypt’s tourism industry as the Grand Egyptian Museum (GEM) continues to attract millions of visitors from around the world. Rather than expanding the site’s footprint, the company is investing in better services, operations, and experiences that can encourage visitors to stay longer and spend more.

For businesses across hospitality, transportation, retail, and cultural tourism, stronger visitor engagement could create new opportunities as Egypt continues to position its heritage assets as drivers of economic growth.

The Details

The additional capital will primarily fund improvements to visitor services, operational infrastructure, and a broader calendar of cultural and entertainment events designed to enhance the overall experience.

In an interview with Alarabiya Business, Executive Chairman at Orascom Pyramids Entertainment, Amr Gazarin, disclosed that the company expects revenue generated from the Giza Plateau this year to reach between USD 60.6 million (EGP 3B) and USD 70.6 million (EGP 3.5B).  This is driven by continued growth in visitor numbers and improving service standards.

Looking ahead, Orascom Pyramids aims to welcome around five million visitors to the Giza Pyramids area next year. Meanwhile, the Grand Egyptian Museum (GEM) is expected to receive approximately six million visitors.

The Executive Chairman adds that the company’s immediate priority is enhancing service standards within the Pyramids area. This is while expanding cultural and entertainment events that enrich the visitor experience without compromising the archaeological and historical character of the site. These activities are being developed in coordination with the relevant authorities and under international oversight to preserve the site’s historical character as a UNESCO World Heritage location.

Gazarin noted that the protected nature of the Giza archaeological site prevents any geographical expansion because of its historical sensitivity and ongoing archaeological excavations. Instead, future development will concentrate on improving operational efficiency and maximizing the existing site’s potential.

As part of that strategy, the company continues to invest in premium tourism services and dining experiences, including Khufu’s Restaurant and 9 Pyramids Lounge. 

The Ripple

The investment underscores a broader shift in Egypt’s tourism strategy toward monetizing visitor experiences through premium services. 

For hospitality operators, restaurants, event organizers, and tourism service providers, this creates opportunities to benefit from higher tourist spending while preserving the cultural significance of internationally recognized landmarks.

The expansion also complements Egypt’s broader efforts to position the Grand Egyptian Museum as a catalyst for higher tourism revenues and longer visitor stays, strengthening the surrounding ecosystem of hotels, transportation providers, and cultural attractions.

What to Watch

The next milestone will be whether higher investment translates into stronger visitor spending after the Grand Egyptian Museum reaches full operating capacity. 

If annual visitor targets and revenue growth are achieved, the Giza Plateau could become a blueprint for how Egypt balances heritage conservation with commercially sustainable tourism development.