Produze, an agritech platform that brings producers and international retailers together, raises $2.6m in Seed funding round led by Accel with participation from All In Capital, Ninjacart, Sammunati, Fashinza, Drip Capital, CityMall, Stellapps, DhanHQ and other investors.
Produze enables retailers to procure directly from source country agri producers delivered to their stores, enabling quality guarantee, competitive pricing, complete fulfillment and just-in-time delivery.
The startup will use the funds to expand operations and promote food security in MENA.
“Cross border supply chain for agri produce today is fragmented with several intermediaries and poorly managed processes, which creates inconsistency in quality, inefficient prices and wastage – leading to loss in value for the retailers and distributors. At Produze, we’re enabling seamless commerce between the retailers and agri producers to return this wasted value back to them,” said Ben Mathew, C0-founder & CEO, Produze.
The startup digitizes procurement operations through a wide network of source producers, digitized exporting operations, importing operations and last mile logistics.
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