The UAE’s fresh produce market is increasingly shifting toward speed, traceability, and supply chain control, and capital is following.

QuicKart, a dedicated fresh commerce platform specializing in dairy and farm produce, has secured $1.5 million in seed funding to expand its operations and strengthen its direct farm-to-home model across the UAE.

The round was led by Orbit Ventures, with participation from angel investors, family offices, and high-net-worth individuals.

Building Infrastructure, Not Just an App

QuicKart plans to deploy the funding to deepen its operational footprint across Dubai, Sharjah, and Ajman, while preparing for an upcoming launch in Abu Dhabi. Beyond geographic expansion, the company intends to enhance its technology platform, scale its fleet and fulfillment network, and onboard additional farm partners nationwide.

At the core of QuicKart’s strategy is a tighter sourcing model designed to reduce the time between harvest and delivery. Founder Pravin Rai described the platform’s ambition as delivering produce measured “in hours, not days,” emphasizing freshness as a competitive differentiator in a market where imported supply chains often dominate.

The Cold-Chain Factor

A significant portion of the capital will go toward strengthening cold-chain infrastructure, a critical but often overlooked component of fresh commerce. Maintaining temperature control from farm to consumer is essential in the UAE’s climate, particularly for dairy and perishable goods.

By investing directly in logistics and quality control systems, QuicKart is positioning itself less as a marketplace intermediary and more as an integrated supply chain operator.

Fresh Commerce as a Growth Segment

The raise comes as consumer demand for direct sourcing, traceability, and locally supplied produce continues to grow across the UAE. While grocery e-commerce has matured rapidly over the past five years, specialized fresh platforms remain comparatively underpenetrated.

QuicKart’s expansion plans include broadening its product range to incorporate a wider selection of farm-fresh items, signaling a move toward becoming a more comprehensive fresh produce destination rather than a niche supplier.

The Bigger Picture

With $1.5 million in seed capital, QuicKart is betting that infrastructure, not just user acquisition, will define the next phase of fresh commerce in the UAE. As competition intensifies across grocery delivery and online retail, platforms that control sourcing, logistics, and quality standards may hold a structural advantage.

For the UAE’s food ecosystem, the funding reflects continued investor interest in technology-enabled supply chains that combine sustainability, efficiency, and convenience, particularly in segments where freshness and trust remain paramount.