Dubai-based renovation startup Reno has raised $4 million in equity and debt to accelerate its plan to build the region’s first end-to-end operating system for home and commercial renovations. The round included participation from 500 Sanabil, Hub71, Plus VC, Zero 100 VC, FlyerOne Ventures, Sandstorm VC, AngelSpark, and Swiss Founders Fund.
Founded in 2024 by Marc Michel, Amr Hosny, and Farah Karabeg, Reno positions itself as a tech-driven alternative to the traditionally fragmented renovation process. The platform integrates interior design, project management, contractor oversight, and financing—including its Renovate Now, Pay Later (RNPL) option—into one app-based system designed to streamline everything from concept to handover. Users can track live progress, monitor budgets, and follow milestone-based workflows to reduce delays and prevent cost overruns.
The new funding will support the rollout of Reno’s upcoming app, launching in early 2026, which will feature AI-powered design tools, instant budget estimates, and an intelligent materials engine intended to give customers clarity on scope, pricing, and timelines from the very first step of their renovation.
Homeowners see greater predictability
For homeowner Camillo Schobesberger, Reno’s structured workflow helped keep a major renovation on schedule while minimizing disruption. “Reno made the renovation journey smooth for my family, minimising disruption to our daily lives and avoiding temporary storage or rental accommodations. On top of that, the carefully managed upgrades increased my property value by nearly 40%. What is usually the most stressful investment after buying a home became completely manageable thanks to Reno,” he said.
Property investors leverage Reno to scale faster
The platform is also gaining traction among property investors renovating multiple units at once. Ibrahim Shami, CEO and co-founder of Seraya, used the RNPL model to upgrade apartments without upfront payments, settling costs once the units began generating rental income. This allowed him to double his renovation pace from two to four apartments a month.
“Reno’s solutions turned a bottleneck into an opportunity, letting me expand my portfolio faster and smarter,” Shami said.
Expansion across the GCC
Co-founder and CEO Marc Michel said the company aims to bring greater structure and transparency to every stage of the renovation process. “Our goal is to make home renovations as seamless and transparent as possible. Whether it’s busy families looking to upgrade their homes or investors seeking to enhance property value, Reno provides the tools and oversight to deliver projects efficiently and stress-free,” he said.
With the $4 million raise, Reno plans to expand across the GCC, strengthen its technology stack, and continue refining its renovation workflows to help users save time, reduce stress, and improve property value.
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