- Rich Bake plans USD 80M Egypt investment by 2030 to triple production capacity and expand healthier, innovation-led bakery offerings.
- The company targets EGP 4.5B revenue by 2026, supported by new lines, higher volumes, and stronger domestic demand.
- Exports are set to grow to USD 7.8M, with expansion plans targeting Oman, Australia, and other new international markets.
Rich Bake
The Egyptian bakery manufacturer, Rich Bake, plans to invest up to USD 80 million by 2030 to expand its production footprint and product range significantly. The strategy focuses on increasing capacity, developing healthier offerings, and strengthening its position locally and abroad.
The investment program aims to raise annual production capacity to 250,000 tons, more than three times current levels. The move comes as demand rises, particularly for packaged baked goods with health-focused formulations.
Capacity Expansion
A major portion of the planned capital will go toward new production lines and product innovation.
In 2026 alone, Rich Bake intends to inject approximately EGP 750 million. This compares to a total of around EGP 500 million invested over the past two years to upgrade operations and support growth.
The bakery giant expects this year’s spending to increase capacity by roughly 20%, bringing total output to 100,000 tons annually by the end of the year.
As part of the expansion, the company signed a USD 7.9 million (EGP 375M) agreement with U.S.-based bakery equipment manufacturer AMF. The agreement aims to install a new production line for toast and European-style bread.
At the product level, Rich Bake is shifting toward healthier categories. Its recent launches include sugar-free options and breads made with oats and barley, reflecting rising demand for healthier options.
Revenue Targets
The company is also setting ambitious commercial goals. The bakery giant aims to reach around USD 96.2 million ( EGP 4.5B) in sales by 2026. This is compared to around USD 74.9 million (EGP 3.5B) last year. The projected increase reflects a growth rate of nearly 28.6%.
The expansion strategy relies on higher production volumes, new product formats, and deeper retail penetration across modern and traditional trade channels.
Expansion
International markets remain part of the growth plan. Short product shelf life makes long-distance distribution more complex. Despite this, the company generated about USD 2.5 million in exports in 2025. Moreover, the company is targeting USD 7.8 million in export revenue by 2026.
Rich Bake currently serves 15 export markets, where overseas sales account for roughly 8% of total revenue. The company plans to enter new destinations, including Oman, Australia, and the Dominican Republic.
Over the longer term, it expects exports to contribute 12% of total sales by 2030. The timing aligns with broader sector momentum. According to the Food Export Council, Egypt’s bakery exports reached USD 103 million in 2025, marking 11% annual growth.
For Rich Bake, the growth equation is straightforward: scale production, align with health trends, and expand beyond the domestic market.
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