Saudi-based health and fitness startup Rumbl raised 4 Million Saudi Riyals ($1.07 Million) in their seed funding round managed and led by Investor’s Mine Angel Group, with the participation of BIM Ventures. The funds will be deployed for product development, growth, and expansion.

Sultan Gornas founded the health-centric startup in 2020. Rumbl is a health and fitness app that aims to help people access the best healthy restaurants, gyms and fitness studios, personal trainers available in the users’ location. Through the platform, users can sign up for gyms, book a session with a personal trainer, and subscribe to a meal plan based on their health and fitness goals.

“The fitness market has changed dramatically over the years, and people are looking for simplicity when it comes to accessing fitness centers, personal trainers, and healthy food. Rumbl’s innovative model is well-positioned for success, and we aim to be the dominant fitness and health brand in the region,” said Sultan Gornas, CEO of Rumbl.

“Our approach focuses on digitizing the subscription journey to fitness centers and healthy restaurants is aligned with the Saudi Vision 2030 Quality of Life program, which aims to increase the number of people participating in physical activities and living a healthy lifestyle,” added Gornas.

Fitness and wellness have become increasingly popular in the region and this is also the case for Kindom where fitness services among youth and adults have increased in popularity over the years. This has led to a rise in the number of health clubs and gyms with personal training and the latest fitness equipment, attracting consumers to health and fitness clubs. Rumbl brings together the best fitness centers and restaurants on its platform to simplify the consumer journey to living a healthy lifestyle.

Rumbl aims to establish the brand in the Saudi market, grow the team with excellent talent, and expand into the MENA region.