Salasa has raised $30 million in a Series B round to transform how e-commerce logistics work across Saudi Arabia and beyond. The Riyadh-based fulfillment company plans to use the funding to expand its infrastructure, grow internationally, and embed AI across its operations.

Artal Capital led the round. SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other investors also participated.

Founded in 2017, Salasa helps online merchants handle warehousing, fulfillment, shipping, and cross-border delivery. It works with more than 1,000 retailers, including Amazon, Noon, Cenomi, Boutiqaat, and Sharaf DG. So far, it has fulfilled over 50 million products across Saudi Arabia and international markets.

“This funding marks a major milestone,” said Abdulmajeed Alyemni, Co-founder and CEO of Salasa. “We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company. With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward-thinking logistics.”

Salasa is now building out bonded zones, dark stores, and cross-border shipping lanes. The company is also embedding artificial intelligence into inventory, planning, and fulfillment to automate and optimize performance.

“We’re embedding AI across planning, inventory, and fulfillment to create predictive, self-optimizing logistics,” said Hasan Alhazmi, Co-founder and CBO. “This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond.”

The company already integrates with major platforms like Shopify, Salla, ZID, Amazon, and Trendyol. It also partners with over 40 logistics carriers, including Aramex, DHL, and Saudi Post.

“Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure,” said Wassim Moukahhal, Head of Alternative Investments at Artal Capital. “We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation.”

Salasa is positioning itself as the logistics engine behind Saudi Arabia’s booming digital commerce market, which exceeded SAR 86 billion in 2024. The company’s growth aligns with the Kingdom’s Vision 2030 and its goal of becoming a regional tech and logistics hub.