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Saudi’s DOO Secures USD 1.7M to Transform AI Customer Experience in GCC

Saudi’s DOO Secures USD 1.7M to Transform AI Customer Experience in GCC
Image Source: DOO
  • Riyadh-based DOO raised USD 1.7M led by Merak Capital, aiming to expand AI-powered customer experience across the GCC.
  • Founded in 2024, DOO localizes AI customer support for Arabic dialects, enhancing enterprise engagement in telecom, banking, airlines, and ecommerce.
  • With fresh funding, DOO plans to accelerate product development, strengthen CRM and ecommerce integrations, and scale presence across Saudi Arabia and GCC.

DOO

Riyadh-based DOO secured USD 1.7 million in a funding round. The round was led by Merak Capital with participation from Plus VC and other regional investors.

“By leading this round in DOO, we are backing a company with the potential to set a new standard for customer experience in the region, while further establishing Saudi Arabia as a hub for AI innovation,” said Abdulelah Alshareef, VP of Venture Capital at Merak Capital. 

Up next, with the funding, it aims to accelerate product development. It also seeks to strengthen integrations with leading CRMs and ecommerce platforms. Additionally, it aims to scale its customer support platform across Saudi Arabia and the wider GCC.

“ With this funding, we’re accelerating our mission to make AI the frontline of customer engagement in the GCC and beyond. Our rapid traction and strong revenue growth show the demand is real, and this capital will allow us to double down on product innovation and scale across the GCC,” said Ali Mohsen, CEO & Co-Founder of DOO.

Customer Support

Founded in 2024 and based in Riyadh, DOO is an AI-driven customer support platform built for enterprises. 

It combines advanced natural language processing with regional linguistic expertise. This is in order to deliver seamless AI-driven support tailored to Arabic dialects and cultural nuances. Moreover, with this localized approach it aims to accelerate its adoption across enterprises in the GCC.  

“Customer experience is the new battleground for businesses, and AI is the weapon of choice. Our platform doesn’t just automate responses.  It personalizes them in local dialects and brand tone, giving every customer the feeling of being heard instantly,”  said Ali Mohsen, CEO & Co-Founder of DOO.

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