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Saudi’s NowPay Raises USD 20M to Scale Payroll & Financial Wellness Platform

Saudi’s NowPay Raises USD 20M to Scale Payroll & Financial Wellness Platform
  • NowPay raised USD 20M to scale its payroll and financial wellness platform and expand operations in Saudi Arabia.
  • The company will launch Saudi operations through NowAccess, a joint venture with United International Holding’s Tas’heel.
  • Funding will support product development, team expansion, and payroll-linked Shariah-compliant financial solutions for Saudi employers and employees.

NowPay

Saudi-based NowPay, a payroll and financial wellness platform, raised USD 20 million in an investment.

“Partnering with Tas’heel allows us to bring our proven technology into a high-growth market with the right local expertise,” said Mostafa Ashour, CEO and Co-founder of NowPay.

Founded in 2019, NowPay is a payroll and financial wellness platform. It offers payroll processing, earned wage access, and financial wellness solutions to enterprises across the MENA region. It partners with employers aiming to empower their teams with better financial control and flexibility. 

Payroll 

Looking forward, with the investment, it aims to launch its Saudi operations through a newly established joint venture, NowAccess. The venture is in partnership with United International Holding Company (UIHC) – Tas’heel. Additionally, it will allocate funding toward development, team building, and go-to-market execution.

“Through Tas’heel, we’ve built a strong foundation in consumer finance, and the launch of NowAccess marks a strategic expansion into payroll-linked Shariah-compliant financial products. This addition strengthens our proposition and allows us to serve both employers and employees with innovative, accessible, and tech-driven solutions tailored to the Saudi market,” said Mohamed Galal, eXtra MD & CEO and Tas’heel Acting CEO.

NowAccess focuses on delivering cutting-edge payroll administration and processing services across the Kingdom of Saudi Arabia. It combines NowPay’s fintech infrastructure with Tas’heel’s strong local presence and operational capabilities. It represents a long-term collaboration between both parties aiming drive innovation in the Kingdom’s fintech and HR technology landscape.

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