• Yasmina raises USD 2M in seed funding to expand its embedded insurance platform across the MENA region.
• Founded in 2023, the startup enables digital businesses to offer fast, personalized insurance via seamless API integration.
• With new backing, Yasmina plans to grow its team and launch in the UAE in 2025 and Egypt in 2026.

Yasmina

What happened? Saudi-based embedded insurance platform, Yasmina, secured USD 2 million in seed funding. The round was led by Scene Holding and Access Bridge Ventures. It also saw participation from Arzan VC and Sanabil Investment Accelerator by 500 MENA.

Hasan J. Zainal, Arzan VC’s Founder & Managing Partner, said, “For years, insurance companies in the region have followed a well-worn path – familiar, but far from transformative. We believe the Yasmina team is uniquely positioned to drive innovation in this sector.”

Embedded insurance

Who are they? Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina is an embedded insurance platform. It aims to transform how insurance is delivered across digital platforms. Moreover, it offers API integration in order to enable businesses to provide personalized insurance in under 48 hours. Additionally, it offers full regulatory approval and a seamless user experience.

Since its establishment, the startup has forged partnerships across HR, auto, travel, POS, and real estate platforms. With these partnerships, it aims to bring embedded insurance to over 1.5 million customers. Furthermore, it offers a range of products including SME Medical, Motor, Life and General Insurance.

What is next? With the newly acquired seed funding, the startup aims to scale its team as well as expand beyond Saudi. Furthermore, it aims to launch operations beginning with the UAE in 2025 and Egypt in 2026.

Masoud Alhelou, Yasmina’s Co-founder and CEO, said “ This funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.”