ASCA Capital Limited, a DIFC-based asset manager, announced investing US$30 million in UAE-based direct-to-consumer e-commerce brand SQUATWOLF.
SQUATWOLF is a direct-to-consumer e-commerce brand that was founded in 2016 by Anam Khalid and Wajdan Gul.
The investment will enable SQUATWOLF to expand its omnichannel presence, further develop its product line, strengthen its internal capabilities and enhance its customer engagement and brand presence.
“The startup has already achieve impressive success, and we believe that our investment will help the company to unlock even greater potential,” added Tom Hodgson, Partner at ASCA Capital.
“Early investors in SQUATWOLF, Disrupt.com, are remaining as shareholders and will continue to provide support to the business. At Disrupt.com, we believe in backing the innovators and game-changers of tomorrow. We partnered with SQUATWOLF at an early stage of the business and are thrilled to see them disrupt the gymwear industry and elevate the human experience through purposeful products,” said Abdul Rafay Gadit, Partner at Disrupt.com.
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