• Telda launches in-app stock trading, giving users direct access to EGX and investment funds without brokers or complex onboarding processes
• The platform enables real-time trading, zero-fee transactions, and quick account setup using national ID, targeting first-time and retail investors
• The service is integrated with Telda cards thus users can instantly fund investments and withdraw returns.

Telda

Egypt’s digital finance platform, Telda launched its securities investment service. The new service enables users to invest directly in the Egyptian Stock Exchange (EGX) and various investment funds through the app. It aims to eliminate the need for traditional brokers or complex procedures. This allows Telda to unify payments, card issuance, and securities trading within a single digital platform. 

With the intention of democratizing finance, the service offers a simplified investment experience tailored for a broad audience. Furthermore, it specifically targets those new to financial markets. 

App users can track stock prices in real time, easily execute buy and sell orders, and subscribe to investment fund units,without any commissions, fees nor subscription. Moreover, to support its “digital-first” philosophy, users can open an investment account within minutes using only their national ID card. This eliminates the need for physical branch visits or manual documentation. 

“We launched the app with an ambitious vision to redefine the financial services experience in Egypt by simplifying it and making it more inclusive and accessible,”  

Ahmed Sabbah, Chief Executive Officer of Telda

Making Investing Easier

Telda is also integrating its investment service with its card ecosystem, allowing users to connect their investments directly to their Telda card. This setup lets them deposit funds and access returns instantly, with no waiting times or transfer fees.

The move aligns with Telda’s broader push to expand financial inclusion in Egypt by offering simple, secure investment tools to a wider user base. It aims to help individuals manage and grow their money without needing advanced financial knowledge, opening access to new segments of investors. The service also supports the financial sector’s digital shift, reducing dependence on traditional channels while improving the speed and efficiency of transactions.