• Tookeez secures $1.5 million in funding led by Azur Innovation Fund, renowned for backing pioneering ventures in Africa and the MENA region.
• With this investment, Tookeez accelerates expansion efforts beyond Morocco, focusing on enhancing customer loyalty landscapes across the continent and MENA.
• Tookeez prioritizes advancing its technological prowess, particularly in blockchain, to bolster its versatile platform consolidating loyalty points and facilitating seamless transactions across a diverse network of brands.

Moroccan startup Tookeez has recently secured a significant $1.5 million in funding through a successful fundraising round, spearheaded by the prestigious Azur Innovation Fund. 

Renowned for its support of pioneering ventures, this public-private seed capital fund is dedicated to revolutionizing the customer loyalty landscape across Africa and the MENA region.

With this substantial capital injection, Tookeez is primed to accelerate its expansion efforts not only within Morocco but also across the continent and the MENA region. 

The company remains steadfast in its commitment to advancing its technological capabilities, with a specific emphasis on harnessing the potential of blockchain technology.

Tookeez operates as a versatile platform that consolidates loyalty points from various brands into a single, user-friendly wallet. 

This innovative wallet streamlines transactions across a wide network of shops and brands, thereby serving as an additional revenue avenue. 

By leveraging Tookeez, brands can empower their customers to conveniently and instantly utilize their points within an extensive and diverse network, all while maintaining the unique identity of their loyalty programs.

This startup facilitates the accumulation and flexible conversion of points across different loyalty programs within an expansive partner network, thereby enriching the overall customer experience.