Tunis-based fintech startup My Easy Transfer announced it raised $423,000 in investment from 216 Capital, a venture capital firm in Tunisia.
The fintech company aims to simplify money transfer services from the Tunisian diaspora to their families inside the country.
Through this funding, the startup will develop its platform to become a super app and strengthen its existence in Tunisia and other African markets.
The fintech story begins with brothers Ismaïl and Jabrane Khenissi, IT and finance who had careers in major international banks in the UK, France, and Africa.
They founded the startup in March 2022 to find an easy solution for money transfer services: money transfers, sending mobile top-ups, bill payments—all in a single mobile app for their community, using their expertise to serve their country and compatriots.
Two million Tunisians are living abroad, the Tunisian diaspora is more than ever a major resource for the Tunisian economy.
By the end of 2023, money transfers from the expats should reach 10 billion dinars. My Easy Transfer has managed to reach 10,000 customers in one year.
“My Easy Transfer represents a huge potential, capable of transforming the financial transfer landscape and offering faster, more economical solutions for users,” explains Dhekra Khelifi, Partner at 216 Capital.
Ismail Khenissi, co-founder of My Easy Transfer, said, “We want to offer every Tunisian living abroad the possibility of managing all their financial transactions to Tunisia from their smartphone with our platform.
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