• VenueX raised USD 1.2M in a bridge round led by Orbit Startups to fuel expansion into the UAE and Saudi Arabia.
  The AI startup plans new offices in Dubai and Riyadh, while enhancing its platform and growing its team.
• VenueX connects online ads to in-store sales, aiming to automate retail marketing with AI-powered agents and real-time data.

VenueX

What happened? Istanbul based AI startup, VenueX closed a USD 1.2 million bridge investment round. The round was led by Singapore-based Orbit Startups, and Re-Pie, Akkok, and Akyasam also participated in the round. 

What is next? With the newly acquired funding, VenueX aims to scale in the Middle East and North Africa (MENA). Furthermore, it is preparing  to expand its presence in Dubai and Riyadh with new offices, and local market and sales teams. It also aims to scale its channel partnerships within Turkey.

In addition, the startup aims to evolve into an autonomous marketing platform that seamlessly merges online and offline customer interaction data. This includes advancing its products’ AI agents focusing on inventory optimization, dynamic creative generation, and customer segmentation. Moreover, it also aims to expand its team in areas like growth, data science, and business development.

Advertising

Who are they? Founded in 2022, VenueX enables retail brands to manage their digital advertising on all platforms through a unified interface. After launching its product in April 2024, the startup has reached 25 paying clients. 

Additionally, the startup utilizes AI to bridge online ads with in-store sales. Its AI-powered agents seek to analyze advertising budgets, real-time inventory, and in-store engagement to recommend tailored campaigns. Moreover, this allows brands to act rapidly with minimal manual oversight.
Why does this matter? William Bao Bean of Orbit Startups argues that VenueX tackles a global inefficiency by automating the connection between digital marketing and physical sales channels.