• UAE’s Creators HQ and X launch X Originals, a global video contest offering creators USD 500K in prizes and support.
• Participants submit 7–20 minute original videos across five categories, adhering to X’s guidelines and Creators HQ content standards.
• Five winners receive USD 100K each in resources, studios, and equipment, aiming to elevate the global digital content landscape.

Creators HQ

UAE’s Creators HQ, a content creator hub, and the social media platform X, announced Creators Competition: X Originals. The initiative was unveiled during the third edition of the 1 Billion Followers Summit.

The competition aims to produce new exclusive, original, high‑value global content on X. Furthermore, it will be in collaboration with its X Originals entertainment collection.

Those who participate must submit a creative, original concept for a video between 7 to 20 minutes. Moreover, the video must be in one of the following categories: Sports, Travel & Culture, Gaming & Tech, Lifestyle, and Philanthropy. Additionally, all participants must ensure that submissions comply with Creators HQ’s content standards and X’s community guidelines.

“Through our strategic partnership with X, we aim to deliver advanced development programmes that enable creators to refine their talents and turn their creative output into innovative projects capable of competing globally,” said Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit.

Content 

The main goal of the competition is to discover and support rising talent. Creator’s HQ will offer a total prize pool of USD 500 thousand. Furthermore, five winners will receive support valued at USD 100 thousand per winner. This will include access to advanced equipment, studios, and tools to develop their video content. 

Ultimately, the competition aims to add to the global digital creativity landscape. It also seeks to reflect the UAE’s commitment to empowering creative content creators to produce purposeful, high‑value content. Thus, it seeks to contribute to a sustainable digital economy and elevate the content industry worldwide.