• Hushday, a UAE-based platform, raised USD550K in pre-seed funding to expand premium retail access across the Middle East.
• The invitation-only platform offers luxury brands a secure channel to manage excess inventory while maintaining pricing control and brand positioning.
• Hushday plans to launch in the UAE and expand to Saudi Arabia, Qatar, and Kuwait, tapping regional demand for premium retail.

Hushday

What happened? UAE-based Hushday raised approximately USD 550 thousand (AED 2M) in pre-seed funding from regional tech investors. 

What will they do with the funding? The startup intends to create a new channel for luxury and premium brands to grow in the Middle East. Beyond launching in the UAE, it is aiming to expand  into Saudi Arabia, Qatar, and Kuwait. This is to tap into the regional demand for smart, high quality, off price retail.

Sales Platform

Who are they? Hushday is a premium private sales platform that offers luxury and premium brands a secure channel to manage excess inventory. This while allowing the brands to maintain control of pricing, image and positioning. 

The platform is invitation-only, operating as a curated destination offering exclusive flash sales across fashion, beauty, accessories, and more.

Invitation only Hushday will operate on a referral-only model, granting user access to limited time sales. These sales are up to 50 per month with loyalty rewards and AI-powered recommendations. 

What makes it different? The startup creates a strategic distribution layer where brands can activate curated drops to reach new audiences.

“This isn’t just about clearing stock, It’s about reaching a new audience with purpose — and turning each campaign into both revenue and retention,” said Jean Thillaye du Boullay, COO of Hushday.

Why does this matter? The startup, while inspired by European models like Veepee, is specifically tailored to the GCC.  The GCC’s premium off price market is expected to reach USD 16 billion. Hushday is attempting to tap into the market with a GCC-based model relevant to the specific needs of the region’s market.