• Dubai-based Seraya raised USD 1.8M seed funding to scale its design-led, wellness-focused hospitality apartments across Dubai’s short-term rental market.
• Founded in 2024, Seraya offers hotel-grade consistency with residential warmth, operating premium serviced apartments in Downtown, Business Bay, and Marina.
• The funding supports expansion to 50 units by 2025, with upcoming launches in Palm Jumeirah, Dubai Creek, and villa communities.

Seraya

Dubai-based hospitality startup, Seraya, raised USD 1.8 million in seed funding. The round was led by a KSA-based family office and DLL, a German family office, with participation from angel investors.The funding includes a mix of equity and debt and will support Seraya’s next phase of growth.

Founded in October 2024, Seraya is a next-gen wellness hospitality startup offering design-led, fully serviced apartments for short-term stays. It aims to transform premium short-term rentals by combining hotel-grade consistency with residential warmth and intention.

“Seraya is designed for the modern traveler, people seeking calm, comfort, and care while on the move. Our model gives us total control, from the materials we use to the experience we deliver. That’s how we’ve scaled profitably, and how we’ll build a global brand for premium serviced accommodation,” said Pepijn Haima, Co-Founder of Seraya

It operates a growing portfolio of premium apartments in Dubai including Downtown Dubai, Business Bay, and Marina, aiming to offer the consistency of a hotel with the warmth of a home. 

Short-Term Rentals

The new funding will support the company’s growth to 50 units by the end of 2025. Its upcoming launches are in Palm Jumeirah, Dubai Creek, select villa communities and more. Additionally, it aims to expand across Dubai’s booming short-term rental market. 

Unlike traditional operators, Seraya secures long-term leases (5+ years) from owners. It fully renovates and furnishes the space, and manages the entire guest experience. This gives it control over design, operations, and quality, enabling it to deliver a consistently high-end product across its portfolio.