Valu, Egypt’s leading consumer fintech platform, is preparing to go public. The company has announced its intention to float on the Egyptian Exchange (EGX), following an in-kind dividend distribution by its parent company, EFG Holding.

Rather than launching a traditional IPO, Valu will enter the public market through a share distribution. EFG Holding shareholders will receive 20.49 percent of Valu’s share capital in proportion to their holdings. For every 3.3273 shares of EFG Holding, investors will receive one share in Valu. The record date for distribution is set for June 12, with trading expected to begin the week of June 22, pending final regulatory approvals.

The listing marks a major milestone for a company that has grown from a buy-now-pay-later pioneer into a full-stack digital finance platform. Today, Valu offers consumer lending, prepaid and co-branded cards, investment tools, and financing for high-value purchases. It serves more than 8,000 merchants across Egypt and has facilitated over 9.2 million transactions.

Valu has reported strong financials and growth momentum. In 2024, it generated gross revenue of 3.1 billion Egyptian pounds. Net profit reached 423 million, marking a 78 percent increase year-on-year. The company also recorded 16.5 billion in gross merchandise value and 14.8 billion in loan issuances. Its average daily transactions reached 16,000 in the first quarter of 2025, more than double the same period last year.

The listing follows approval by EFG Holding’s general assembly to use retained earnings for an in-kind dividend. This approach allows Valu to be listed while directly rewarding existing shareholders, rather than raising new capital through a public offering.

Walid Hassouna, CEO of Valu, said the move is a natural progression for the company. “This listing marks a significant milestone in Valu’s journey and is a testament to the disruptive and positive impact we have made in the market as one of the leading fintech players in the MENA region and Egypt’s leading fintech platform,” he said.

Valu’s strength lies in its ability to integrate lending, payments, and investments into a seamless digital experience. The company recently launched a Visa-backed prepaid card that already accounts for nearly a third of its transaction volume. It has also built a proprietary machine learning system that enables instant credit decisions, helping it maintain a non-performing loan ratio of just 0.72 percent.

On the funding side, Valu has securitized over 13.3 billion Egyptian pounds through 14 bond issuances. The company also has access to more than 8.3 billion in credit lines from 22 banks and financial institutions. This funding model allows Valu to scale efficiently while keeping its balance sheet light.

Looking ahead, Valu is eyeing regional expansion and new product verticals, including affiliate marketing and prepaid payments. The company aims to improve operational efficiency and boost margins by scaling and optimizing costs.

EFG Hermes is acting as sole financial advisor on the transaction. Zulficar and Partners is serving as local legal counsel, while Gibson, Dunn and Crutcher is advising on the international side.

With the listing in motion, Valu is taking a significant step toward institutional maturity. Its entry into public markets sends a strong signal about the depth of Egypt’s fintech sector and the readiness of homegrown players to scale beyond startup status.