• Valu receives initial approval from Jordan’s central bank to roll out its Buy Now, Pay Later (BNPL) services.
• The move marks a step in Valu’s regional expansion, targeting Jordan’s rising demand for flexible financial solutions.
• Valu aims to empower consumers and merchants with installment-based payments, boosting affordability, sales, and financial inclusion.

Valu

Valu, a fintech giant, has received initial approval from the Central Bank of Jordan to officially launch Buy Now, Pay Later (BNPL) services in Jordan. This marks a step in Valu’s regional expansion and comes after Valu’s recent listing on the Egyptian Exchange (EGX),

The fintech giant was driven to  Jordan’s through its dynamic market potential and growing demand for accessible financial solutions. In addition, it is an emerging market for economic vitality and digital transformation. This is fueled by a rising consumer demand for innovative payment options that enhance purchasing power and financial convenience.

Financial Inclusion

Valu’s BNPL platform is designed to transform how Jordanian’s shop and pay. This is because it offers flexible installment payment for everyday purchases such as retail, electronics and healthcare. The fintech’s aim is to enable consumers to acquire goods and services without immediate financial strain. Thus, it allows consumers to purchase essential and aspiration production by making it more affordable. Additionally, it aims to foster financial inclusion by providing credit access to a broader segment of the population. 

On the other side, for merchants and businesses, Valu’s BNPL solutions aim to increase their sales, attract new customers and build loyalty through seamless integration. This is through offering flexible payment options which allows merchants to enhance customer satisfaction.

Habiba Naguib, Chief Market Expansion and Strategy Officer of Valu, said, “At our core, we remain dedicated to innovation and financial inclusion. Our financial solutions are tailored to meet the evolving needs of Jordanian consumers and merchants, helping them to transact smarter, grow faster, and live better.”

In order to expand successfully into Jordan, Valu has forged partnerships with merchants and financial institutions across the Kingdom. It also has been recruiting experts in Jordan’s financial landscape.  With this, Valu aims to deliver a smooth and convenient experience to consumers and merchants.