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YouTube TV to Roll Out Genre-Based Subscription Plans

by WAYA Staff - Dec 14, 2025
YouTube TV to Roll Out Genre-Based Subscription Plans
Image Source: Ars Technica
  • YouTube TV will launch over 10 genre-specific subscription packages by early 2026, offering subscribers more tailored viewing options.
  • New plans let users customize subscriptions, focusing on sports, news, family, or entertainment, instead of paying for the full package.
  • Launched in 2017, YouTube TV streams live and on-demand content with cloud DVR, accessible on multiple internet-connected devices.

YouTube

YouTube TV announced that it is launching over 10 genre specific subscription packages by early 2026. This is part of its mission to bring more choice and flexibility to its subscribers.

The media giant said its aim is to make TV simpler by giving viewers more control over what they pay for and watch. Subscribers will be able to customize their plans, whether they choose the full YouTube TV lineup or a more tailored option. 

The main YouTube TV plan has over 100+ channels ranging from sports, news and entertainment. However, with the new plan subscribers can opt for a sports-focused package, combine sports and news, or select a bundle built around family and entertainment content.

Affordability and Range

By adding these more genre-specific subscription plans, the streaming platform aims to attract more users. It is specifically tailoring these for consumers who may not want to pay the full USD 82.99 per month. This would allow for more affordable options for those inclined to stay with the service. However, the streaming service has not yet released any prices for the subscription plans. 

​​“TV should be easy, giving viewers greater control over what they want to watch,” said Christian Oestlien, YouTube VP, Head of subscriptions, in a blog post. 

Launched in 2017,  YouTube TV is a subscription-based streaming service.  It provides live TV, on-demand content, and cloud-based DVR from major broadcast and cable networks. It also provides live TV, on-demand content, and cloud-based DVR from major broadcast and cable networks. Unlike traditional cable, it allows users to stream content over the internet on devices like smart TVs, smartphones, tablets, and computers.

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